Underwriting Specifics
Your Message
Credits on SOPTV are intended as a way of thanking and identifying underwriters who provide support for programs that SOPTV purchases. In general, credits on public television maintain a noncommercial look, feel, and sound, in keeping with the noncommercial nature of public broadcasting. Most submitted image/business-brand spots are generally suited for SOPTV's unique low-clutter, highly-credible environment.
Your Message May:
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Identify or depict a sponsor's products or services.
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Show a logo.
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Us a well-established slogan or corporate positioning statement.
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Show a telephone number.
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Show a web site address.
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Show event dates and locations.
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Use music or sound effects identifying the company, people, and other voice-overs. (Rights to music must be cleared first by client or agency.)
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Make an association between sponsor and program.
Sponsor Messages May Not:
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Use comparitive or superlative language.
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Offer price, discount, or financing information (including "free")
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Use calls to action which direct the viewer to call, visit, try, or compare.
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Use inducement-to-buy statements that direct the viewer to purchase the product (e.g., "free trial period," "2 for 1," etc.)
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Include endorsements.
For more information on Underwriting opportunities, be sure to contact our Corporate Support Manager online or call the station at 541-779-5646.
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